Making magnate Italian Ferruccio Lamborghini founded the company in 1963 with the objective of producing a processed grand touring car to compete with offerings from established marques for instance Ferrari. The company's first products, such as the 350 GT, were released in this mid-1960s and were noted for their refinement, power and comfort. Lamborghini gained wide acclaim in 1966 with the Miura sports coupé, which established rear mid-engine, rear wheel drive since the standard layout for high-performance cars of the era.Lamborghini grew rapidly during its first several years, but sales plunged within the wake of the 1973 worldwide financial downturn as well as the oil crisis. Ferruccio Lamborghini sold ownership from the company to Georges-Henri Rossetti in addition to René Leimer and outdated in 1974. The company went insolvent in 1978, and was placed within the receivership of brothers Jean-Claude as well as Patrick Mimran in 1980. The Mimrans purchased the business out of receivership by simply 1984 and invested heavily inside the company's expansion. Under the Mimrans' supervision, Lamborghini's model line was expanded through the Countach to include the Jalpa sports vehicle and the LM002 high performance off-road vehicle.The Mimrans sold Lamborghini for the Chrysler Corporation in 1987. After replacing the Countach while using Diablo and discontinuing the Jalpa along with the LM002, Chrysler sold Lamborghini in order to Malaysian investment group Mycom Setdco and also Indonesian group V'Power Firm in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini towards Volkswagen Group where it had been placed under the control with the group's Audi division. New products and design lines were introduced towards brand's portfolio and brought to the market and saw a higher productivity for the brand Lamborghini. In the late 2000s, during the worldwide financial crisis and the subsequent financial crisis, Lamborghini's sales saw a new drop of nearly 50 per cent.
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As of the 2015 model year, Lamborghini's automobile product range contains two model lines, both of which are usually mid-engine two-seat sports cars. The V12-powered Aventador line includes the LP 700-4 coupé and roadster. The V10-powered Huracán line currently includes the all-wheel-drive LP 610-4 coupé along with roadster, as well as this less powerful rear-wheel-drive LP 580-2 coupé. Lamborghini intends to dual its car production by producing several SUVs by 2018 since sports cars.Motori Marini Lamborghini produces a sizable V12 marine engine block for use in World Offshore Series Category 1 powerboats. A Lamborghini branded boat engine displaces approximately 8, 171 cc (499 cu in) and outputs roughly 940 hp (800 kW).Lamborghini motorcycleIn the mid-1980s, Lamborghini produced a limited-production run of an 1, 000 cc sports motorbike. UK weekly newspaper Motor bike News reported in 1994 - when featuring an example available through an London motorcycle retailer - in which 24 examples were produced which has a Lamborghini alloy frame acquiring adjustable steering head viewpoint, Kawasaki GPz1000RX engine/transmission system, Ceriani front forks and Marvic wheels. The bodywork was plastic and fully integrated having front fairing merged in to fuel tank and seat cover ending inside a rear tail-fairing. The motorcycles were created by Lamborghini stylists and made by French business Boxer Cycles.
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Brand name merchandiseLamborghini licenses its brand to manufacturers that produce a number of Lamborghini-branded consumer goods including scale models, clothing, accessories, bags, electronics and laptop computers.In contrast to the rival Enzo Ferrari, Ferruccio Lamborghini had decided early on that there would always be no factory-supported racing involving Lamborghinis, viewing motorsport as too costly and too draining upon company resources. [citation needed] This was unusual for the time, as many sports car manufacturers sought to demonstrate the speed, reliability, and technical superiority by means of motorsport participation. Enzo Ferrari in particular was known for thinking about his road car business mostly a source of funding for his engagement in motor racing. Ferruccio's policy led to be able to tensions between him and also his engineers, many of whom had been racing enthusiasts; some had previously worked well at Ferrari. When Dallara, Stanzani, and Wallace began dedicating their spare time to the development with the P400 prototype, they designed it becoming a road car with rushing potential, one that could win within the track and also be driven while travelling by enthusiasts. When Ferruccio discovered the particular project, he allowed them to search ahead, seeing it as the potential marketing device for that company, while insisting that it might not be raced. The P400 went on become the Miura. The closest the company reached building a true race car under Lamborghini's supervision were a couple of highly modified prototypes, including those built by simply factory test driver Bob Wallace, such as the Miura SV-based "Jota" plus the Jarama S-based "Bob Wallace Special".
Lamborghini Countach LP400 39;1974–78 designed by Bertone
Within the mid-1970s, while Lamborghini was under the management of Georges-Henri Rossetti, Lamborghini entered into an agreement with BMW to produce, then manufacture 400 cars for BMW so as to meet Group 4 homologation requirements. BMW lacked experience having a mid-engined vehicle and presumed that Lamborghini's experience for the reason that area would make Lamborghini the perfect choice of partner. Due to Lamborghini's unsure finances, Lamborghini fell behind program developing the car's structure and running gear. When Lamborghini failed to deliver working prototypes on occasion, BMW took the program in house, finishing development without Lamborghini. BMW contracted with Baur to provide the car, which BMW named this M1, delivering the first auto in October 1978.
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