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Production magnate Italian Ferruccio Lamborghini founded the company in 1963 with the aim of producing a sophisticated grand touring car to take on offerings from established marques such as Ferrari. The company's first designs, such as the 350 GT, were released in the particular mid-1960s and were noted for refinement, power and comfort. Lamborghini gained wide acclaim in 1966 for that Miura sports coupé, which established rear mid-engine, rear wheel drive because the standard layout for high-performance cars on the era.Lamborghini grew rapidly during its first decade, but sales plunged in the wake of the 1973 worldwide financial downturn and the oil crisis. Ferruccio Lamborghini sold ownership of the company to Georges-Henri Rossetti along with René Leimer and outdated in 1974. The company went bankrupt in 1978, and was placed inside the receivership of brothers Jean-Claude and Patrick Mimran in 1980. The Mimrans purchased the business out of receivership by means of 1984 and invested heavily from the company's expansion. Under the Mimrans' managing, Lamborghini's model line was expanded in the Countach to include the Jalpa expensive car and the LM002 powerful off-road vehicle.The Mimrans sold Lamborghini for the Chrysler Corporation in 1987. After replacing the Countach with the Diablo and discontinuing the Jalpa plus the LM002, Chrysler sold Lamborghini to help Malaysian investment group Mycom Setdco and also Indonesian group V'Power Business in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini for the Volkswagen Group where it was placed under the control in the group's Audi division. New products and style lines were introduced for the brand's portfolio and brought to the market and saw a higher productivity for the brand name Lamborghini. In the late 2000s, during the worldwide financial crisis and the subsequent financial crisis, Lamborghini's sales saw a new drop of nearly 50 percentage.

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As of the 2015 model season, Lamborghini's automobile product range involves two model lines, both of which are generally mid-engine two-seat sports vehicles. The V12-powered Aventador line contains the LP 700-4 coupé along with roadster. The V10-powered Huracán range currently includes the all-wheel-drive LP 610-4 coupé along with roadster, as well as this less powerful rear-wheel-drive LP 580-2 coupé. Lamborghini intends to increase its car production by producing as many SUVs by 2018 as sports cars.Motori Marini Lamborghini produces a sizable V12 marine engine block for used in World Offshore Series Category 1 powerboats. A Lamborghini branded sea engine displaces approximately 8, 171 cc (499 cu throughout) and outputs approximately 940 hp (900 kW).Lamborghini motorcycleIn the mid-1980s, Lamborghini produced a limited-production run of the 1, 000 cc sports street motorcycle. UK weekly newspaper Motor cycle News reported in 1994 - when featuring an example available through an Essex motorcycle retailer - that 24 examples were produced which has a Lamborghini alloy frame obtaining adjustable steering head perspective, Kawasaki GPz1000RX engine/transmission system, Ceriani front forks as well as Marvic wheels. The bodywork was plastic and fully integrated along with front fairing merged straight into fuel tank and seat cover ending within a rear tail-fairing. The motorcycles were created by Lamborghini stylists and manufactured by French business Boxer Motorcycles.

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Top quality merchandiseLamborghini licenses its manufacturer to manufacturers that produce a number of Lamborghini-branded consumer goods which include scale models, clothing, accessories, bags, electronics and laptop personal computers.In contrast to the rival Enzo Ferrari, Ferruccio Lamborghini had decided ahead of time that there would end up being no factory-supported racing connected with Lamborghinis, viewing motorsport as too expensive and too draining upon company resources. [citation needed] This was unusual with the time, as many sports car manufacturers sought to show the speed, reliability, and technical superiority through motorsport participation. Enzo Ferrari in unique was known for thinking of his road car business mostly a method to obtain funding for his contribution in motor racing. Ferruccio's policy led for you to tensions between him and his engineers, many of whom had been racing enthusiasts; some had previously proved helpful at Ferrari. When Dallara, Stanzani, and Wallace began dedicating their free time to the development on the P400 prototype, they designed it becoming a road car with auto racing potential, one that could win within the track and also be driven on your way by enthusiasts. When Ferruccio discovered the actual project, he allowed them to visit ahead, seeing it as a new potential marketing device for your company, while insisting that it might not be raced. The P400 went on become the Miura. The closest the company came to building a true contest car under Lamborghini's supervision were several highly modified prototypes, including those built by simply factory test driver Frank Wallace, such as the Miura SV-based "Jota" and the Jarama S-based "Bob Wallace Special".

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Inside the mid-1970s, while Lamborghini was within the management of Georges-Henri Rossetti, Lamborghini entered into a good agreement with BMW to formulate, then manufacture 400 cars for BMW to be able to meet Group 4 homologation needs. BMW lacked experience creating a mid-engined vehicle and considered that Lamborghini's experience for the reason that area would make Lamborghini a perfect choice of partner. Due to Lamborghini's unsure finances, Lamborghini fell behind routine developing the car's framework and running gear. When Lamborghini failed to offer working prototypes on period, BMW took the program in house, finishing development without Lamborghini. BMW contracted with Baur to generate the car, which BMW named the particular M1, delivering the first auto in October 1978.

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