Creation magnate Italian Ferruccio Lamborghini founded this company in 1963 with the objective of producing a sophisticated grand touring car to contend with offerings from established marques for instance Ferrari. The company's first products, such as the 350 GT, were released in the mid-1960s and were noted for refinement, power and comfort. Lamborghini gained wide acclaim in 1966 for the Miura sports coupé, which established rear mid-engine, rear wheel drive as the standard layout for high-performance cars with the era.Lamborghini grew rapidly during its first 10 years, but sales plunged in the wake of the 1973 worldwide financial downturn plus the oil crisis. Ferruccio Lamborghini sold ownership from the company to Georges-Henri Rossetti and also René Leimer and retired in 1974. The company went insolvent in 1978, and was placed inside the receivership of brothers Jean-Claude as well as Patrick Mimran in 1980. The Mimrans purchased this company out of receivership through 1984 and invested heavily within the company's expansion. Under the Mimrans' management, Lamborghini's model line was expanded from your Countach to include the Jalpa sports car and the LM002 good performance off-road vehicle.The Mimrans sold Lamborghini towards the Chrysler Corporation in 1987. After replacing the Countach using the Diablo and discontinuing the Jalpa as well as the LM002, Chrysler sold Lamborghini to be able to Malaysian investment group Mycom Setdco and Indonesian group V'Power Corporation in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini on the Volkswagen Group where it turned out placed under the control in the group's Audi division. New products and product lines were introduced towards the brand's portfolio and brought to the market and saw a heightened productivity for the brand name Lamborghini. In the late 2000s, during the worldwide financial crisis and the subsequent recession, Lamborghini's sales saw any drop of nearly 50 percent.
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Since the 2015 model year, Lamborghini's automobile product range includes two model lines, both of which tend to be mid-engine two-seat sports cars and trucks. The V12-powered Aventador line is made of the LP 700-4 coupé and roadster. The V10-powered Huracán collection currently includes the all-wheel-drive LP 610-4 coupé and roadster, as well as the less powerful rear-wheel-drive LP 580-2 coupé. Lamborghini intends to increase its car production by producing as many SUVs by 2018 because sports cars.Motori Marini Lamborghini produces a substantial V12 marine engine block for easy use in World Offshore Series Category 1 powerboats. A Lamborghini branded maritime engine displaces approximately 8, 171 cc (499 cu throughout) and outputs around 940 hp (seven-hundred kW).Lamborghini motorcycleIn the mid-1980s, Lamborghini produced a limited-production run of a 1, 000 cc sports bike. UK weekly newspaper Motor cycle News reported in 1994 - when featuring a good example available through an Kent motorcycle retailer - in which 24 examples were produced that has a Lamborghini alloy frame possessing adjustable steering head angle, Kawasaki GPz1000RX engine/transmission device, Ceriani front forks and also Marvic wheels. The bodywork was cheap and fully integrated along with front fairing merged directly into fuel tank and seat cover ending inside a rear tail-fairing. The motorcycles were designed by Lamborghini stylists and that is generated by French business Boxer Motorcycles.
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Brand merchandiseLamborghini licenses its brand to manufacturers that produce various Lamborghini-branded consumer goods as well as scale models, clothing, accessories, bags, electronics and laptop computer systems.In contrast to the rival Enzo Ferrari, Ferruccio Lamborghini had decided in the beginning that there would end up being no factory-supported racing of Lamborghinis, viewing motorsport as too costly and too draining about company resources. [citation needed] This was unusual for that time, as many sports car manufacturers sought to demonstrate the speed, reliability, and technical superiority by means of motorsport participation. Enzo Ferrari in distinct was known for thinking of his road car business mostly a way to obtain funding for his participation in motor racing. Ferruccio's policy led to help tensions between him and his engineers, many of whom were racing enthusiasts; some had previously labored at Ferrari. When Dallara, Stanzani, and Wallace began dedicating their extra time to the development from the P400 prototype, they designed it to become a road car with race potential, one that could win about the track and also be driven on the road by enthusiasts. When Ferruccio discovered the project, he allowed them to look ahead, seeing it as any potential marketing device for your company, while insisting that it could not be raced. The P400 went onto become the Miura. The closest the company reached building a true battle car under Lamborghini's supervision were some highly modified prototypes, including those built simply by factory test driver William Wallace, such as the Miura SV-based "Jota" and also the Jarama S-based "Bob Wallace Special".
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Within the mid-1970s, while Lamborghini was beneath management of Georges-Henri Rossetti, Lamborghini entered into a agreement with BMW to develop, then manufacture 400 cars for BMW so as to meet Group 4 homologation prerequisites. BMW lacked experience creating a mid-engined vehicle and believed that Lamborghini's experience in this area would make Lamborghini the perfect choice of partner. Due to Lamborghini's unsure finances, Lamborghini fell behind program developing the car's composition and running gear. When Lamborghini failed to supply working prototypes on occasion, BMW took the program internal, finishing development without Lamborghini. BMW contracted with Baur to provide the car, which BMW named the actual M1, delivering the first vehicle in October 1978.
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