Producing magnate Italian Ferruccio Lamborghini founded the company in 1963 with the aim of producing a polished grand touring car to tackle offerings from established marques for example Ferrari. The company's first products, such as the 350 GT, were released in the actual mid-1960s and were noted for his or her refinement, power and comfort. Lamborghini gained wide acclaim in 1966 to the Miura sports coupé, which established rear mid-engine, rear wheel drive since the standard layout for high-performance cars of the era.Lamborghini grew rapidly during its first 10 years, but sales plunged inside wake of the 1973 worldwide financial downturn plus the oil crisis. Ferruccio Lamborghini sold ownership of the company to Georges-Henri Rossetti in addition to René Leimer and launched onto in 1974. The company went insolvent in 1978, and was placed within the receivership of brothers Jean-Claude along with Patrick Mimran in 1980. The Mimrans purchased this company out of receivership simply by 1984 and invested heavily inside company's expansion. Under the Mimrans' supervision, Lamborghini's model line was expanded through the Countach to include the Jalpa low rider and the LM002 powerful off-road vehicle.The Mimrans sold Lamborghini towards Chrysler Corporation in 1987. After replacing the Countach with the Diablo and discontinuing the Jalpa plus the LM002, Chrysler sold Lamborghini to be able to Malaysian investment group Mycom Setdco along with Indonesian group V'Power Corporation in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini towards Volkswagen Group where it had been placed under the control with the group's Audi division. New products and model lines were introduced towards the brand's portfolio and delivered to the market and saw an increased productivity for the brand name Lamborghini. In the late 2000s, during the worldwide economic crisis and the subsequent overall economy, Lamborghini's sales saw a new drop of nearly 50 %.
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As of the 2015 model calendar year, Lamborghini's automobile product range involves two model lines, both of which usually are mid-engine two-seat sports cars and trucks. The V12-powered Aventador line includes the LP 700-4 coupé and roadster. The V10-powered Huracán collection currently includes the all-wheel-drive LP 610-4 coupé in addition to roadster, as well as the less powerful rear-wheel-drive LP 580-2 coupé. Lamborghini intends to twice its car production by producing as numerous SUVs by 2018 because sports cars.Motori Marini Lamborghini produces a sizable V12 marine engine block for used in World Offshore Series Course 1 powerboats. A Lamborghini branded maritime engine displaces approximately 8, 171 cc (499 cu throughout) and outputs approximately 940 hp (900 kW).Lamborghini motorcycleIn the mid-1980s, Lamborghini produced a limited-production run of a 1, 000 cc sports street bike. UK weekly newspaper Bike News reported in 1994 - when featuring a good example available through an London motorcycle retailer - of which 24 examples were produced having a Lamborghini alloy frame having adjustable steering head angle, Kawasaki GPz1000RX engine/transmission product, Ceriani front forks as well as Marvic wheels. The bodywork was cheap and fully integrated together with front fairing merged straight into fuel tank and seat cover ending in a rear tail-fairing. The motorcycles were created by Lamborghini stylists and made by French business Boxer Motorcycles.
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Branded merchandiseLamborghini licenses its brand name to manufacturers that produce various Lamborghini-branded consumer goods such as scale models, clothing, accessories, bags, electronics and laptop personal computers.In contrast to his rival Enzo Ferrari, Ferruccio Lamborghini had decided at the beginning that there would possibly be no factory-supported racing connected with Lamborghinis, viewing motorsport as very costly and too draining upon company resources. [citation needed] This was unusual for that time, as many sports car manufacturers sought to show the speed, reliability, and technical superiority by way of motorsport participation. Enzo Ferrari in particular was known for thinking about his road car business mostly a method to obtain funding for his involvement in motor racing. Ferruccio's policy led to tensions between him along with his engineers, many of whom were being racing enthusiasts; some had previously worked well at Ferrari. When Dallara, Stanzani, and Wallace began dedicating their free time to the development on the P400 prototype, they designed it becoming a road car with racing potential, one that could win for the track and also be driven while travelling by enthusiasts. When Ferruccio discovered the actual project, he allowed them to search ahead, seeing it as the potential marketing device for the company, while insisting that it will not be raced. The P400 went to become the Miura. The closest the company stumbled on building a true race car under Lamborghini's supervision were a couple of highly modified prototypes, including those built through factory test driver Chad Wallace, such as the Miura SV-based "Jota" and also the Jarama S-based "Bob Wallace Special".
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Inside mid-1970s, while Lamborghini was within the management of Georges-Henri Rossetti, Lamborghini entered into a great agreement with BMW to formulate, then manufacture 400 cars for BMW to be able to meet Group 4 homologation needs. BMW lacked experience creating a mid-engined vehicle and assumed that Lamborghini's experience in that area would make Lamborghini a great choice of partner. Due to Lamborghini's shaky finances, Lamborghini fell behind program developing the car's structure and running gear. When Lamborghini failed to provide working prototypes on time period, BMW took the program internally, finishing development without Lamborghini. BMW contracted with Baur to make the car, which BMW named this M1, delivering the first vehicle in October 1978.
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