Manufacturing magnate Italian Ferruccio Lamborghini founded the corporation in 1963 with the aim of producing a enhanced grand touring car to tackle offerings from established marques for example Ferrari. The company's first types, such as the 350 GT, were released in this mid-1960s and were noted because of their refinement, power and comfort. Lamborghini gained wide acclaim in 1966 for that Miura sports coupé, which established rear mid-engine, rear wheel drive because the standard layout for high-performance cars in the era.Lamborghini grew rapidly during its first 10 years, but sales plunged in the wake of the 1973 worldwide financial downturn plus the oil crisis. Ferruccio Lamborghini sold ownership on the company to Georges-Henri Rossetti and René Leimer and upon the market in 1974. The company went belly up in 1978, and was placed in the receivership of brothers Jean-Claude and Patrick Mimran in 1980. The Mimrans purchased the business out of receivership simply by 1984 and invested heavily inside the company's expansion. Under the Mimrans' supervision, Lamborghini's model line was expanded on the Countach to include the Jalpa fancy car and the LM002 good performance off-road vehicle.The Mimrans sold Lamborghini towards Chrysler Corporation in 1987. After replacing the Countach with the Diablo and discontinuing the Jalpa along with the LM002, Chrysler sold Lamborghini to Malaysian investment group Mycom Setdco in addition to Indonesian group V'Power Firm in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini for the Volkswagen Group where ıt had been placed under the control of the group's Audi division. New products and type lines were introduced towards the brand's portfolio and brought to the market and saw a greater productivity for the company Lamborghini. In the late 2000s, during the worldwide financial meltdown and the subsequent economic crisis, Lamborghini's sales saw a drop of nearly 50 percentage.
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By the 2015 model year, Lamborghini's automobile product range includes two model lines, both of which are usually mid-engine two-seat sports cars and trucks. The V12-powered Aventador line includes the LP 700-4 coupé in addition to roadster. The V10-powered Huracán brand currently includes the all-wheel-drive LP 610-4 coupé and also roadster, as well as this less powerful rear-wheel-drive LP 580-2 coupé. Lamborghini intends to dual its car production by producing as many SUVs by 2018 since sports cars.Motori Marini Lamborghini produces a big V12 marine engine block for easy use in World Offshore Series Course 1 powerboats. A Lamborghini branded boat engine displaces approximately 8, 171 cc (499 cu throughout) and outputs approximately 940 hp (800 kW).Lamborghini motorcycleIn the mid-1980s, Lamborghini produced a limited-production run of a 1, 000 cc sports bike. UK weekly newspaper Motor cycle News reported in 1994 - when featuring an example available through an Kent motorcycle retailer - that will 24 examples were produced having a Lamborghini alloy frame having adjustable steering head perspective, Kawasaki GPz1000RX engine/transmission product, Ceriani front forks along with Marvic wheels. The bodywork was plastic-type and fully integrated with front fairing merged directly into fuel tank and seat cover ending inside a rear tail-fairing. The motorcycles were designed by Lamborghini stylists and created by French business Boxer Cycles.
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Brand merchandiseLamborghini licenses its brand to manufacturers that produce a variety of Lamborghini-branded consumer goods including scale models, clothing, accessories, bags, electronics and laptop desktops.In contrast to his rival Enzo Ferrari, Ferruccio Lamborghini had decided early on that there would be no factory-supported racing connected with Lamborghinis, viewing motorsport as very costly and too draining about company resources. [citation needed] This was unusual with the time, as many sports car manufacturers sought to show the speed, reliability, and technical superiority by means of motorsport participation. Enzo Ferrari in distinct was known for thinking of his road car business mostly a way to obtain funding for his engagement in motor racing. Ferruccio's policy led to help tensions between him in addition to his engineers, many of whom were being racing enthusiasts; some had previously proved helpful at Ferrari. When Dallara, Stanzani, and Wallace began dedicating their spare time to the development on the P400 prototype, they designed it to become road car with race potential, one that could win around the track and also be driven on your way by enthusiasts. When Ferruccio discovered the actual project, he allowed them to go ahead, seeing it as some sort of potential marketing device for the company, while insisting that it might not be raced. The P400 went on become the Miura. The closest the company stumbled on building a true battle car under Lamborghini's supervision were a couple of highly modified prototypes, including those built by factory test driver Bob Wallace, such as the Miura SV-based "Jota" as well as the Jarama S-based "Bob Wallace Special".
Inside the mid-1970s, while Lamborghini was beneath management of Georges-Henri Rossetti, Lamborghini entered into a good agreement with BMW to build up, then manufacture 400 cars for BMW to be able to meet Group 4 homologation needs. BMW lacked experience possessing a mid-engined vehicle and considered that Lamborghini's experience in that area would make Lamborghini a perfect choice of partner. Due to Lamborghini's shaky finances, Lamborghini fell behind timetable developing the car's design and running gear. When Lamborghini failed to provide working prototypes on moment, BMW took the program in house, finishing development without Lamborghini. BMW contracted with Baur to create the car, which BMW named the M1, delivering the first automobile in October 1978.
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