Producing magnate Italian Ferruccio Lamborghini founded the corporation in 1963 with the aim of producing a polished grand touring car to take on offerings from established marques such as Ferrari. The company's first models, such as the 350 GT, were released in the mid-1960s and were noted for his or her refinement, power and comfort. Lamborghini gained wide acclaim in 1966 with the Miura sports coupé, which established rear mid-engine, rear wheel drive because standard layout for high-performance cars of the era.Lamborghini grew rapidly during its first a decade, but sales plunged within the wake of the 1973 worldwide financial downturn plus the oil crisis. Ferruccio Lamborghini sold ownership in the company to Georges-Henri Rossetti as well as René Leimer and on in 1974. The company went on the rocks in 1978, and was placed from the receivership of brothers Jean-Claude along with Patrick Mimran in 1980. The Mimrans purchased the company out of receivership through 1984 and invested heavily within the company's expansion. Under the Mimrans' operations, Lamborghini's model line was expanded in the Countach to include the Jalpa sports vehicle and the LM002 high end off-road vehicle.The Mimrans sold Lamborghini on the Chrysler Corporation in 1987. After replacing the Countach while using Diablo and discontinuing the Jalpa and also the LM002, Chrysler sold Lamborghini to Malaysian investment group Mycom Setdco and also Indonesian group V'Power Firm in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini on the Volkswagen Group where it turned out placed under the control on the group's Audi division. New products and product lines were introduced on the brand's portfolio and delivered to the market and saw an elevated productivity for the brand Lamborghini. In the late 2000s, during the worldwide financial disaster and the subsequent recession, Lamborghini's sales saw a drop of nearly 50 pct.
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Since the 2015 model calendar year, Lamborghini's automobile product range consists of two model lines, both of which are usually mid-engine two-seat sports autos. The V12-powered Aventador line is made of the LP 700-4 coupé along with roadster. The V10-powered Huracán series currently includes the all-wheel-drive LP 610-4 coupé and also roadster, as well as the less powerful rear-wheel-drive LP 580-2 coupé. Lamborghini intends to twice its car production by producing as numerous SUVs by 2018 seeing that sports cars.Motori Marini Lamborghini produces a sizable V12 marine engine block for use in World Offshore Series School 1 powerboats. A Lamborghini branded sea engine displaces approximately 8, 171 cc (499 cu in) and outputs about 940 hp (seven-hundred kW).Lamborghini motorcycleIn the mid-1980s, Lamborghini produced a limited-production run of a 1, 000 cc sports bike. UK weekly newspaper Bike News reported in 1994 - when featuring an illustration available through an Essex motorcycle retailer - in which 24 examples were produced using a Lamborghini alloy frame getting adjustable steering head position, Kawasaki GPz1000RX engine/transmission product, Ceriani front forks and Marvic wheels. The bodywork was plastic-type material and fully integrated together with front fairing merged in fuel tank and seat cover ending in the rear tail-fairing. The motorcycles were created by Lamborghini stylists and produced by French business Boxer Cycles.
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Brand merchandiseLamborghini licenses its model to manufacturers that produce a range of Lamborghini-branded consumer goods including scale models, clothing, accessories, bags, electronics and laptop pcs.In contrast to their rival Enzo Ferrari, Ferruccio Lamborghini had decided at the beginning that there would possibly be no factory-supported racing of Lamborghinis, viewing motorsport as very costly and too draining upon company resources. [citation needed] This was unusual to the time, as many sports car manufacturers sought to demonstrate the speed, reliability, and technical superiority by way of motorsport participation. Enzo Ferrari in specific was known for thinking about his road car business mostly a way to obtain funding for his contribution in motor racing. Ferruccio's policy led to be able to tensions between him as well as his engineers, many of whom were racing enthusiasts; some had previously labored at Ferrari. When Dallara, Stanzani, and Wallace began dedicating their extra time to the development on the P400 prototype, they designed it becoming a road car with race potential, one that could win on the track and also be driven on the road by enthusiasts. When Ferruccio discovered this project, he allowed them to visit ahead, seeing it as some sort of potential marketing device to the company, while insisting that it would not be raced. The P400 went through to become the Miura. The closest the company came to building a true ethnic background car under Lamborghini's supervision were a couple of highly modified prototypes, including those built through factory test driver Bob Wallace, such as the Miura SV-based "Jota" along with the Jarama S-based "Bob Wallace Special".
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Inside mid-1970s, while Lamborghini was under the management of Georges-Henri Rossetti, Lamborghini entered into a agreement with BMW to build up, then manufacture 400 cars for BMW to be able to meet Group 4 homologation demands. BMW lacked experience making a mid-engined vehicle and considered that Lamborghini's experience as area would make Lamborghini a great choice of partner. Due to Lamborghini's unstable finances, Lamborghini fell behind plan developing the car's framework and running gear. When Lamborghini failed to produce working prototypes on time period, BMW took the program internal, finishing development without Lamborghini. BMW contracted with Baur to produce the car, which BMW named this M1, delivering the first car or truck in October 1978.
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