Production magnate Italian Ferruccio Lamborghini founded the business in 1963 with the aim of producing a polished grand touring car to contest with offerings from established marques including Ferrari. The company's first versions, such as the 350 GT, were released in this mid-1960s and were noted because of their refinement, power and comfort. Lamborghini gained wide acclaim in 1966 for the Miura sports coupé, which established rear mid-engine, rear wheel drive because the standard layout for high-performance cars of the era.Lamborghini grew rapidly during its first 10 years, but sales plunged inside wake of the 1973 worldwide financial downturn and the oil crisis. Ferruccio Lamborghini sold ownership with the company to Georges-Henri Rossetti and also René Leimer and on in 1974. The company went bankrupt in 1978, and was placed in the receivership of brothers Jean-Claude along with Patrick Mimran in 1980. The Mimrans purchased this company out of receivership through 1984 and invested heavily in the company's expansion. Under the Mimrans' administration, Lamborghini's model line was expanded from the Countach to include the Jalpa sports car and the LM002 high end off-road vehicle.The Mimrans sold Lamborghini for the Chrysler Corporation in 1987. After replacing the Countach while using the Diablo and discontinuing the Jalpa plus the LM002, Chrysler sold Lamborghini for you to Malaysian investment group Mycom Setdco in addition to Indonesian group V'Power Firm in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini for the Volkswagen Group where it absolutely was placed under the control in the group's Audi division. New products and design lines were introduced towards brand's portfolio and exposed to the market and saw a higher productivity for the manufacturer Lamborghini. In the late 2000s, during the worldwide economic crisis and the subsequent financial system, Lamborghini's sales saw the drop of nearly 50 %.
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As of the 2015 model yr, Lamborghini's automobile product range consists of two model lines, both of which are mid-engine two-seat sports cars. The V12-powered Aventador line consists of the LP 700-4 coupé in addition to roadster. The V10-powered Huracán collection currently includes the all-wheel-drive LP 610-4 coupé and also roadster, as well as the particular less powerful rear-wheel-drive LP 580-2 coupé. Lamborghini intends to dual its car production by producing numerous SUVs by 2018 seeing that sports cars.Motori Marini Lamborghini produces a big V12 marine engine block for used in World Offshore Series Type 1 powerboats. A Lamborghini branded sea engine displaces approximately 8, 171 cc (499 cu with) and outputs roughly 940 hp (900 kW).Lamborghini motorcycleIn the mid-1980s, Lamborghini produced a limited-production run of an 1, 000 cc sports street bike. UK weekly newspaper Tandem News reported in 1994 - when featuring a case in point available through an Kent motorcycle retailer - that 24 examples were produced with a Lamborghini alloy frame acquiring adjustable steering head point of view, Kawasaki GPz1000RX engine/transmission device, Ceriani front forks along with Marvic wheels. The bodywork was plastic and fully integrated with front fairing merged in fuel tank and seat cover ending within a rear tail-fairing. The motorcycles were created by Lamborghini stylists and manufactured by French business Boxer Cycles.
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Brand merchandiseLamborghini licenses its brand to manufacturers that produce a variety of Lamborghini-branded consumer goods including scale models, clothing, accessories, bags, electronics and laptop computer systems.In contrast to his rival Enzo Ferrari, Ferruccio Lamborghini had decided early on that there would end up being no factory-supported racing of Lamborghinis, viewing motorsport as too costly and too draining in company resources. [citation needed] This was unusual for your time, as many sports car manufacturers sought to demonstrate the speed, reliability, and technical superiority through motorsport participation. Enzo Ferrari in specific was known for thinking about his road car business mostly a method to obtain funding for his involvement in motor racing. Ferruccio's policy led to tensions between him as well as his engineers, many of whom have been racing enthusiasts; some had previously worked well at Ferrari. When Dallara, Stanzani, and Wallace began dedicating their extra time to the development of the P400 prototype, they designed it becoming a road car with race potential, one that could win on the track and also be driven on the road by enthusiasts. When Ferruccio discovered the actual project, he allowed them to travel ahead, seeing it as a new potential marketing device for that company, while insisting that it would not be raced. The P400 went on to become the Miura. The closest the company reached building a true contest car under Lamborghini's supervision were a couple of highly modified prototypes, including those built by means of factory test driver Bob Wallace, such as the Miura SV-based "Jota" and the Jarama S-based "Bob Wallace Special".
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In the mid-1970s, while Lamborghini was beneath management of Georges-Henri Rossetti, Lamborghini entered into the agreement with BMW to produce, then manufacture 400 cars for BMW to be able to meet Group 4 homologation specifications. BMW lacked experience making a mid-engined vehicle and presumed that Lamborghini's experience because area would make Lamborghini a great choice of partner. Due to Lamborghini's unreliable finances, Lamborghini fell behind program developing the car's framework and running gear. When Lamborghini failed to produce working prototypes on moment, BMW took the program inside, finishing development without Lamborghini. BMW contracted with Baur to create the car, which BMW named the actual M1, delivering the first auto in October 1978.
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