Producing magnate Italian Ferruccio Lamborghini founded the company in 1963 with the objective of producing a refined grand touring car to contend with offerings from established marques like Ferrari. The company's first types, such as the 350 GT, were released in this mid-1960s and were noted with regards to refinement, power and comfort. Lamborghini gained wide acclaim in 1966 with the Miura sports coupé, which established rear mid-engine, rear wheel drive because standard layout for high-performance cars from the era.Lamborghini grew rapidly during its first ten years, but sales plunged inside wake of the 1973 worldwide financial downturn plus the oil crisis. Ferruccio Lamborghini sold ownership from the company to Georges-Henri Rossetti as well as René Leimer and upon the market in 1974. The company went on the rocks in 1978, and was placed inside the receivership of brothers Jean-Claude as well as Patrick Mimran in 1980. The Mimrans purchased the company out of receivership simply by 1984 and invested heavily inside the company's expansion. Under the Mimrans' supervision, Lamborghini's model line was expanded through the Countach to include the Jalpa expensive car and the LM002 good performance off-road vehicle.The Mimrans sold Lamborghini for the Chrysler Corporation in 1987. After replacing the Countach with the Diablo and discontinuing the Jalpa as well as the LM002, Chrysler sold Lamborghini to Malaysian investment group Mycom Setdco and also Indonesian group V'Power Company in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini for the Volkswagen Group where ıt had been placed under the control with the group's Audi division. New products and model lines were introduced on the brand's portfolio and exposed to the market and saw an elevated productivity for the brand name Lamborghini. In the late 2000s, during the worldwide financial crisis and the subsequent financial system, Lamborghini's sales saw the drop of nearly 50 %.
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By the 2015 model season, Lamborghini's automobile product range is made of two model lines, both of which are generally mid-engine two-seat sports vehicles. The V12-powered Aventador line consists of the LP 700-4 coupé and roadster. The V10-powered Huracán series currently includes the all-wheel-drive LP 610-4 coupé and roadster, as well as the less powerful rear-wheel-drive LP 580-2 coupé. Lamborghini intends to increase its car production by producing numerous SUVs by 2018 as sports cars.Motori Marini Lamborghini produces a huge V12 marine engine block for utilization in World Offshore Series Category 1 powerboats. A Lamborghini branded underwater engine displaces approximately 8, 171 cc (499 cu throughout) and outputs about 940 hp (800 kW).Lamborghini motorcycleIn the mid-1980s, Lamborghini produced a limited-production run of the 1, 000 cc sports motorbike. UK weekly newspaper Bike News reported in 1994 - when featuring a case in point available through an Kent motorcycle retailer - in which 24 examples were produced using a Lamborghini alloy frame having adjustable steering head viewpoint, Kawasaki GPz1000RX engine/transmission system, Ceriani front forks in addition to Marvic wheels. The bodywork was plastic-type material and fully integrated with front fairing merged directly into fuel tank and seat cover ending inside a rear tail-fairing. The motorcycles were designed by Lamborghini stylists and manufactured by French business Boxer Cycles.
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Brand name merchandiseLamborghini licenses its brand name to manufacturers that produce a number of Lamborghini-branded consumer goods including scale models, clothing, accessories, bags, electronics and laptop personal computers.In contrast to his / her rival Enzo Ferrari, Ferruccio Lamborghini had decided early on that there would end up being no factory-supported racing associated with Lamborghinis, viewing motorsport as very costly and too draining upon company resources. [citation needed] This was unusual for the time, as many sports car manufacturers sought to show the speed, reliability, and technical superiority as a result of motorsport participation. Enzo Ferrari in certain was known for considering his road car business mostly a source of funding for his contribution in motor racing. Ferruccio's policy led for you to tensions between him along with his engineers, many of whom were racing enthusiasts; some had previously did wonders at Ferrari. When Dallara, Stanzani, and Wallace began dedicating their time to the development of the P400 prototype, they designed it to become a road car with auto racing potential, one that could win for the track and also be driven on the highway by enthusiasts. When Ferruccio discovered the actual project, he allowed them to visit ahead, seeing it as any potential marketing device for the company, while insisting that it will not be raced. The P400 went on become the Miura. The closest the company came to building a true competition car under Lamborghini's supervision were a few highly modified prototypes, including those built by simply factory test driver Chad Wallace, such as the Miura SV-based "Jota" and the Jarama S-based "Bob Wallace Special".
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Inside mid-1970s, while Lamborghini was underneath the management of Georges-Henri Rossetti, Lamborghini entered into a great agreement with BMW to formulate, then manufacture 400 cars for BMW as a way to meet Group 4 homologation demands. BMW lacked experience developing a mid-engined vehicle and thought that Lamborghini's experience because area would make Lamborghini an ideal choice of partner. Due to Lamborghini's unstable finances, Lamborghini fell behind routine developing the car's design and running gear. When Lamborghini failed to deliver working prototypes on time, BMW took the program internal, finishing development without Lamborghini. BMW contracted with Baur to produce the car, which BMW named the M1, delivering the first car or truck in October 1978.
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