Production magnate Italian Ferruccio Lamborghini founded the business in 1963 with the aim of producing a processed grand touring car to contest with offerings from established marques including Ferrari. The company's first versions, such as the 350 GT, were released in your mid-1960s and were noted because of their refinement, power and comfort. Lamborghini gained wide acclaim in 1966 for that Miura sports coupé, which established rear mid-engine, rear wheel drive because the standard layout for high-performance cars in the era.Lamborghini grew rapidly during its first several years, but sales plunged from the wake of the 1973 worldwide financial downturn along with the oil crisis. Ferruccio Lamborghini sold ownership with the company to Georges-Henri Rossetti along with René Leimer and retired in 1974. The company went on the rocks in 1978, and was placed inside the receivership of brothers Jean-Claude and Patrick Mimran in 1980. The Mimrans purchased the company out of receivership by means of 1984 and invested heavily inside the company's expansion. Under the Mimrans' operations, Lamborghini's model line was expanded through the Countach to include the Jalpa low rider and the LM002 top rated off-road vehicle.The Mimrans sold Lamborghini on the Chrysler Corporation in 1987. After replacing the Countach using the Diablo and discontinuing the Jalpa plus the LM002, Chrysler sold Lamborghini to help Malaysian investment group Mycom Setdco and also Indonesian group V'Power Institution in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini for the Volkswagen Group where ıt had been placed under the control from the group's Audi division. New products and product lines were introduced on the brand's portfolio and exposed to the market and saw a heightened productivity for the brand Lamborghini. In the late 2000s, during the worldwide financial disaster and the subsequent recession, Lamborghini's sales saw some sort of drop of nearly 50 percent.
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As of the 2015 model season, Lamborghini's automobile product range is made of two model lines, both of which are generally mid-engine two-seat sports autos. The V12-powered Aventador line includes the LP 700-4 coupé in addition to roadster. The V10-powered Huracán range currently includes the all-wheel-drive LP 610-4 coupé and also roadster, as well as the actual less powerful rear-wheel-drive LP 580-2 coupé. Lamborghini intends to dual its car production by producing several SUVs by 2018 since sports cars.Motori Marini Lamborghini produces a large V12 marine engine block for use in World Offshore Series Class 1 powerboats. A Lamborghini branded sea engine displaces approximately 8, 171 cc (499 cu within) and outputs approximately 940 hp (800 kW).Lamborghini motorcycleIn the mid-1980s, Lamborghini produced a limited-production run of an 1, 000 cc sports street bike. UK weekly newspaper Motor bike News reported in 1994 - when featuring a case in point available through an London motorcycle retailer - that will 24 examples were produced with a Lamborghini alloy frame possessing adjustable steering head perspective, Kawasaki GPz1000RX engine/transmission unit, Ceriani front forks in addition to Marvic wheels. The bodywork was plastic-type material and fully integrated with front fairing merged directly into fuel tank and seat cover ending within a rear tail-fairing. The motorcycles were designed by Lamborghini stylists and made by French business Boxer Motorcycles.
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Brand merchandiseLamborghini licenses its brand name to manufacturers that produce a variety of Lamborghini-branded consumer goods such as scale models, clothing, accessories, bags, electronics and laptop computer systems.In contrast to his / her rival Enzo Ferrari, Ferruccio Lamborghini had decided in early stages that there would be no factory-supported racing connected with Lamborghinis, viewing motorsport as very costly and too draining on company resources. [citation needed] This was unusual to the time, as many sports car manufacturers sought to demonstrate the speed, reliability, and technical superiority via motorsport participation. Enzo Ferrari in certain was known for contemplating his road car business mostly a way to obtain funding for his contribution in motor racing. Ferruccio's policy led to help tensions between him and also his engineers, many of whom ended up racing enthusiasts; some had previously worked at Ferrari. When Dallara, Stanzani, and Wallace began dedicating their extra time to the development on the P400 prototype, they designed it to become a road car with race potential, one that could win within the track and also be driven traveling by enthusiasts. When Ferruccio discovered the project, he allowed them to travel ahead, seeing it as the potential marketing device with the company, while insisting that it will not be raced. The P400 went on become the Miura. The closest the company reached building a true contest car under Lamborghini's supervision were a few highly modified prototypes, including those built simply by factory test driver Frank Wallace, such as the Miura SV-based "Jota" along with the Jarama S-based "Bob Wallace Special".
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In the mid-1970s, while Lamborghini was within the management of Georges-Henri Rossetti, Lamborghini entered into a agreement with BMW to build up, then manufacture 400 cars for BMW as a way to meet Group 4 homologation specifications. BMW lacked experience developing a mid-engined vehicle and considered that Lamborghini's experience because area would make Lamborghini a perfect choice of partner. Due to Lamborghini's unstable finances, Lamborghini fell behind program developing the car's construction and running gear. When Lamborghini failed to produce working prototypes on occasion, BMW took the program internal, finishing development without Lamborghini. BMW contracted with Baur to create the car, which BMW named the particular M1, delivering the first car in October 1978.
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