Production magnate Italian Ferruccio Lamborghini founded the company in 1963 with the aim of producing a sophisticated grand touring car to compete with offerings from established marques for example Ferrari. The company's first types, such as the 350 GT, were released in the mid-1960s and were noted because of their refinement, power and comfort. Lamborghini gained wide acclaim in 1966 for the Miura sports coupé, which established rear mid-engine, rear wheel drive because standard layout for high-performance cars in the era.Lamborghini grew rapidly during its first a decade, but sales plunged inside wake of the 1973 worldwide financial downturn and the oil crisis. Ferruccio Lamborghini sold ownership with the company to Georges-Henri Rossetti along with René Leimer and on in 1974. The company went insolvent in 1978, and was placed inside the receivership of brothers Jean-Claude along with Patrick Mimran in 1980. The Mimrans purchased this company out of receivership by 1984 and invested heavily in the company's expansion. Under the Mimrans' administration, Lamborghini's model line was expanded from the Countach to include the Jalpa low rider and the LM002 high performance off-road vehicle.The Mimrans sold Lamborghini towards Chrysler Corporation in 1987. After replacing the Countach with the Diablo and discontinuing the Jalpa and the LM002, Chrysler sold Lamborghini to be able to Malaysian investment group Mycom Setdco and Indonesian group V'Power Business in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini on the Volkswagen Group where it was placed under the control from the group's Audi division. New products and model lines were introduced for the brand's portfolio and taken to the market and saw a higher productivity for the manufacturer Lamborghini. In the late 2000s, during the worldwide financial meltdown and the subsequent economic crisis, Lamborghini's sales saw a new drop of nearly 50 %.
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Since the 2015 model calendar year, Lamborghini's automobile product range includes two model lines, both of which usually are mid-engine two-seat sports automobiles. The V12-powered Aventador line involves the LP 700-4 coupé as well as roadster. The V10-powered Huracán range currently includes the all-wheel-drive LP 610-4 coupé in addition to roadster, as well as the actual less powerful rear-wheel-drive LP 580-2 coupé. Lamborghini intends to double its car production by producing numerous SUVs by 2018 because sports cars.Motori Marini Lamborghini produces a sizable V12 marine engine block for utilization in World Offshore Series Course 1 powerboats. A Lamborghini branded boat engine displaces approximately 8, 171 cc (499 cu with) and outputs about 940 hp (900 kW).Lamborghini motorcycleIn the mid-1980s, Lamborghini produced a limited-production run of a 1, 000 cc sports bike. UK weekly newspaper Bike News reported in 1994 - when featuring a good example available through an Kent motorcycle retailer - that will 24 examples were produced having a Lamborghini alloy frame possessing adjustable steering head viewpoint, Kawasaki GPz1000RX engine/transmission model, Ceriani front forks and Marvic wheels. The bodywork was plastic-type and fully integrated using front fairing merged in fuel tank and seat cover ending in a rear tail-fairing. The motorcycles were designed by Lamborghini stylists and made by French business Boxer Motorcycles.
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Branded merchandiseLamborghini licenses its manufacturer to manufacturers that produce various Lamborghini-branded consumer goods including scale models, clothing, accessories, bags, electronics and laptop computer systems.In contrast to the rival Enzo Ferrari, Ferruccio Lamborghini had decided ahead of time that there would be no factory-supported racing involving Lamborghinis, viewing motorsport as very costly and too draining with company resources. [citation needed] This was unusual for that time, as many sports car manufacturers sought to demonstrate the speed, reliability, and technical superiority as a result of motorsport participation. Enzo Ferrari in particular was known for thinking about his road car business mostly a way to obtain funding for his participation in motor racing. Ferruccio's policy led in order to tensions between him along with his engineers, many of whom ended up racing enthusiasts; some had previously proved helpful at Ferrari. When Dallara, Stanzani, and Wallace began dedicating their free time to the development on the P400 prototype, they designed it to become a road car with sporting potential, one that could win for the track and also be driven on the highway by enthusiasts. When Ferruccio discovered the particular project, he allowed them to go ahead, seeing it as a new potential marketing device for that company, while insisting that it might not be raced. The P400 went onto become the Miura. The closest the company reached building a true battle car under Lamborghini's supervision were a couple of highly modified prototypes, including those built by simply factory test driver Frank Wallace, such as the Miura SV-based "Jota" and also the Jarama S-based "Bob Wallace Special".
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Within the mid-1970s, while Lamborghini was beneath management of Georges-Henri Rossetti, Lamborghini entered into a agreement with BMW to build up, then manufacture 400 cars for BMW to be able to meet Group 4 homologation specifications. BMW lacked experience developing a mid-engined vehicle and believed that Lamborghini's experience because area would make Lamborghini a perfect choice of partner. Due to Lamborghini's unreliable finances, Lamborghini fell behind schedule developing the car's construction and running gear. When Lamborghini failed to provide working prototypes on time, BMW took the program in house, finishing development without Lamborghini. BMW contracted with Baur to generate the car, which BMW named this M1, delivering the first car in October 1978.
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