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Producing magnate Italian Ferruccio Lamborghini founded this company in 1963 with the aim of producing a refined grand touring car to take on offerings from established marques including Ferrari. The company's first versions, such as the 350 GT, were released in this mid-1960s and were noted with regards to refinement, power and comfort. Lamborghini gained wide acclaim in 1966 for the Miura sports coupé, which established rear mid-engine, rear wheel drive as the standard layout for high-performance cars from the era.Lamborghini grew rapidly during its first decade, but sales plunged from the wake of the 1973 worldwide financial downturn plus the oil crisis. Ferruccio Lamborghini sold ownership from the company to Georges-Henri Rossetti and also René Leimer and upon the market in 1974. The company went bankrupt in 1978, and was placed in the receivership of brothers Jean-Claude along with Patrick Mimran in 1980. The Mimrans purchased the corporation out of receivership by 1984 and invested heavily in the company's expansion. Under the Mimrans' administration, Lamborghini's model line was expanded in the Countach to include the Jalpa sports vehicle and the LM002 good performance off-road vehicle.The Mimrans sold Lamborghini on the Chrysler Corporation in 1987. After replacing the Countach while using Diablo and discontinuing the Jalpa along with the LM002, Chrysler sold Lamborghini to help Malaysian investment group Mycom Setdco in addition to Indonesian group V'Power Business in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini for the Volkswagen Group where it absolutely was placed under the control with the group's Audi division. New products and design lines were introduced on the brand's portfolio and brought to the market and saw a higher productivity for the model Lamborghini. In the late 2000s, during the worldwide financial doom and gloom and the subsequent financial system, Lamborghini's sales saw a new drop of nearly 50 percent.

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Since the 2015 model 12 months, Lamborghini's automobile product range consists of two model lines, both of which usually are mid-engine two-seat sports autos. The V12-powered Aventador line is made of the LP 700-4 coupé as well as roadster. The V10-powered Huracán line currently includes the all-wheel-drive LP 610-4 coupé and also roadster, as well as the particular less powerful rear-wheel-drive LP 580-2 coupé. Lamborghini intends to two times its car production by producing several SUVs by 2018 since sports cars.Motori Marini Lamborghini produces a large V12 marine engine block for utilization in World Offshore Series Course 1 powerboats. A Lamborghini branded sea engine displaces approximately 8, 171 cc (499 cu inside) and outputs approximately 940 hp (800 kW).Lamborghini motorcycleIn the mid-1980s, Lamborghini produced a limited-production run of your 1, 000 cc sports motorbike. UK weekly newspaper Tandem News reported in 1994 - when featuring a sample available through an London motorcycle retailer - in which 24 examples were produced with a Lamborghini alloy frame acquiring adjustable steering head perspective, Kawasaki GPz1000RX engine/transmission unit, Ceriani front forks along with Marvic wheels. The bodywork was plastic-type and fully integrated using front fairing merged in fuel tank and seat cover ending within a rear tail-fairing. The motorcycles were created by Lamborghini stylists and made by French business Boxer Bikes.

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Brand merchandiseLamborghini licenses its brand name to manufacturers that produce a number of Lamborghini-branded consumer goods including scale models, clothing, accessories, bags, electronics and laptop desktops.In contrast to his rival Enzo Ferrari, Ferruccio Lamborghini had decided at the beginning that there would always be no factory-supported racing of Lamborghinis, viewing motorsport as too costly and too draining on company resources. [citation needed] This was unusual with the time, as many sports car manufacturers sought to show the speed, reliability, and technical superiority by means of motorsport participation. Enzo Ferrari in specific was known for thinking of his road car business mostly a supply of funding for his taking part in motor racing. Ferruccio's policy led to tensions between him and also his engineers, many of whom have been racing enthusiasts; some had previously worked well at Ferrari. When Dallara, Stanzani, and Wallace began dedicating their free time to the development on the P400 prototype, they designed it as a road car with auto racing potential, one that could win within the track and also be driven on the highway by enthusiasts. When Ferruccio discovered your project, he allowed them to search ahead, seeing it as any potential marketing device for the company, while insisting that it could not be raced. The P400 went through to become the Miura. The closest the company came to building a true ethnic background car under Lamborghini's supervision were a couple of highly modified prototypes, including those built simply by factory test driver Joe Wallace, such as the Miura SV-based "Jota" along with the Jarama S-based "Bob Wallace Special".

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In the mid-1970s, while Lamborghini was under the management of Georges-Henri Rossetti, Lamborghini entered into a good agreement with BMW to produce, then manufacture 400 cars for BMW to be able to meet Group 4 homologation prerequisites. BMW lacked experience making a mid-engined vehicle and presumed that Lamborghini's experience for the reason that area would make Lamborghini the perfect choice of partner. Due to Lamborghini's unstable finances, Lamborghini fell behind plan developing the car's design and running gear. When Lamborghini failed to supply working prototypes on time, BMW took the program internal, finishing development without Lamborghini. BMW contracted with Baur to produce the car, which BMW named this M1, delivering the first auto in October 1978.

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