Making magnate Italian Ferruccio Lamborghini founded the company in 1963 with the objective of producing a polished grand touring car to take on offerings from established marques for instance Ferrari. The company's first designs, such as the 350 GT, were released in the particular mid-1960s and were noted because of their refinement, power and comfort. Lamborghini gained wide acclaim in 1966 for the Miura sports coupé, which established rear mid-engine, rear wheel drive since the standard layout for high-performance cars in the era.Lamborghini grew rapidly during its first decade, but sales plunged within the wake of the 1973 worldwide financial downturn along with the oil crisis. Ferruccio Lamborghini sold ownership with the company to Georges-Henri Rossetti as well as René Leimer and launched onto in 1974. The company went insolvent in 1978, and was placed inside the receivership of brothers Jean-Claude and also Patrick Mimran in 1980. The Mimrans purchased the business out of receivership through 1984 and invested heavily inside the company's expansion. Under the Mimrans' operations, Lamborghini's model line was expanded in the Countach to include the Jalpa low rider and the LM002 high performance off-road vehicle.The Mimrans sold Lamborghini towards Chrysler Corporation in 1987. After replacing the Countach with the Diablo and discontinuing the Jalpa as well as the LM002, Chrysler sold Lamborghini for you to Malaysian investment group Mycom Setdco in addition to Indonesian group V'Power Corporation in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini on the Volkswagen Group where it was placed under the control of the group's Audi division. New products and design lines were introduced towards the brand's portfolio and delivered to the market and saw a heightened productivity for the manufacturer Lamborghini. In the late 2000s, during the worldwide financial meltdown and the subsequent financial crisis, Lamborghini's sales saw some sort of drop of nearly 50 %.
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At the time of the 2015 model season, Lamborghini's automobile product range consists of two model lines, both of which tend to be mid-engine two-seat sports cars and trucks. The V12-powered Aventador line involves the LP 700-4 coupé along with roadster. The V10-powered Huracán range currently includes the all-wheel-drive LP 610-4 coupé and also roadster, as well as the actual less powerful rear-wheel-drive LP 580-2 coupé. Lamborghini intends to twice its car production by producing as much SUVs by 2018 as sports cars.Motori Marini Lamborghini produces a large V12 marine engine block for use in World Offshore Series School 1 powerboats. A Lamborghini branded boat engine displaces approximately 8, 171 cc (499 cu inside) and outputs roughly 940 hp (700 kW).Lamborghini motorcycleIn the mid-1980s, Lamborghini produced a limited-production run of a 1, 000 cc sports motorcycle. UK weekly newspaper Bike News reported in 1994 - when featuring a good example available through an Kent motorcycle retailer - in which 24 examples were produced using a Lamborghini alloy frame acquiring adjustable steering head position, Kawasaki GPz1000RX engine/transmission unit, Ceriani front forks and Marvic wheels. The bodywork was plastic-type and fully integrated having front fairing merged in fuel tank and seat cover ending in a rear tail-fairing. The motorcycles were designed by Lamborghini stylists and that is generated by French business Boxer Cycles.
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Brand merchandiseLamborghini licenses its company to manufacturers that produce various Lamborghini-branded consumer goods such as scale models, clothing, accessories, bags, electronics and laptop desktops.In contrast to his / her rival Enzo Ferrari, Ferruccio Lamborghini had decided in the beginning that there would always be no factory-supported racing of Lamborghinis, viewing motorsport as very costly and too draining on company resources. [citation needed] This was unusual to the time, as many sports car manufacturers sought to demonstrate the speed, reliability, and technical superiority as a result of motorsport participation. Enzo Ferrari in distinct was known for thinking about his road car business mostly a method to obtain funding for his involvement in motor racing. Ferruccio's policy led to tensions between him and also his engineers, many of whom were being racing enthusiasts; some had previously worked well at Ferrari. When Dallara, Stanzani, and Wallace began dedicating their free time to the development in the P400 prototype, they designed it to become a road car with race potential, one that could win about the track and also be driven while travelling by enthusiasts. When Ferruccio discovered the project, he allowed them to visit ahead, seeing it as any potential marketing device with the company, while insisting that it'd not be raced. The P400 went on to become the Miura. The closest the company stumbled on building a true race car under Lamborghini's supervision were several highly modified prototypes, including those built by factory test driver Joe Wallace, such as the Miura SV-based "Jota" along with the Jarama S-based "Bob Wallace Special".
From the mid-1970s, while Lamborghini was underneath the management of Georges-Henri Rossetti, Lamborghini entered into an agreement with BMW to develop, then manufacture 400 cars for BMW as a way to meet Group 4 homologation specifications. BMW lacked experience having a mid-engined vehicle and considered that Lamborghini's experience in that area would make Lamborghini the best choice of partner. Due to Lamborghini's unreliable finances, Lamborghini fell behind program developing the car's design and running gear. When Lamborghini failed to produce working prototypes on period, BMW took the program internally, finishing development without Lamborghini. BMW contracted with Baur to create the car, which BMW named this M1, delivering the first car or truck in October 1978.
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