Manufacturing magnate Italian Ferruccio Lamborghini founded the company in 1963 with the objective of producing a sophisticated grand touring car to take on offerings from established marques including Ferrari. The company's first types, such as the 350 GT, were released in the particular mid-1960s and were noted for their refinement, power and comfort. Lamborghini gained wide acclaim in 1966 for that Miura sports coupé, which established rear mid-engine, rear wheel drive because standard layout for high-performance cars from the era.Lamborghini grew rapidly during its first a decade, but sales plunged within the wake of the 1973 worldwide financial downturn as well as the oil crisis. Ferruccio Lamborghini sold ownership on the company to Georges-Henri Rossetti as well as René Leimer and upon the market in 1974. The company went belly up in 1978, and was placed from the receivership of brothers Jean-Claude and Patrick Mimran in 1980. The Mimrans purchased this company out of receivership by means of 1984 and invested heavily from the company's expansion. Under the Mimrans' managing, Lamborghini's model line was expanded on the Countach to include the Jalpa low rider and the LM002 high performance off-road vehicle.The Mimrans sold Lamborghini to the Chrysler Corporation in 1987. After replacing the Countach while using Diablo and discontinuing the Jalpa plus the LM002, Chrysler sold Lamborghini to help Malaysian investment group Mycom Setdco along with Indonesian group V'Power Firm in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini towards the Volkswagen Group where it turned out placed under the control of the group's Audi division. New products and product lines were introduced on the brand's portfolio and brought to the market and saw an increased productivity for the brand name Lamborghini. In the late 2000s, during the worldwide economic crisis and the subsequent financial crisis, Lamborghini's sales saw any drop of nearly 50 per cent.
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As of the 2015 model calendar year, Lamborghini's automobile product range contains two model lines, both of which usually are mid-engine two-seat sports vehicles. The V12-powered Aventador line contains the LP 700-4 coupé and also roadster. The V10-powered Huracán brand currently includes the all-wheel-drive LP 610-4 coupé in addition to roadster, as well as the actual less powerful rear-wheel-drive LP 580-2 coupé. Lamborghini intends to twice its car production by producing as many SUVs by 2018 seeing that sports cars.Motori Marini Lamborghini produces a sizable V12 marine engine block for utilization in World Offshore Series Type 1 powerboats. A Lamborghini branded boat engine displaces approximately 8, 171 cc (499 cu inside) and outputs approximately 940 hp (900 kW).Lamborghini motorcycleIn the mid-1980s, Lamborghini produced a limited-production run of a 1, 000 cc sports motorcycle. UK weekly newspaper Motor cycle News reported in 1994 - when featuring a sample available through an Kent motorcycle retailer - in which 24 examples were produced having a Lamborghini alloy frame having adjustable steering head position, Kawasaki GPz1000RX engine/transmission device, Ceriani front forks along with Marvic wheels. The bodywork was plastic and fully integrated using front fairing merged directly into fuel tank and seat cover ending within a rear tail-fairing. The motorcycles were designed by Lamborghini stylists and produced by French business Boxer Bikes.
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Printed merchandiseLamborghini licenses its brand to manufacturers that produce many different Lamborghini-branded consumer goods which include scale models, clothing, accessories, bags, electronics and laptop pcs.In contrast to his or her rival Enzo Ferrari, Ferruccio Lamborghini had decided early on that there would always be no factory-supported racing connected with Lamborghinis, viewing motorsport as very costly and too draining about company resources. [citation needed] This was unusual for the time, as many sports car manufacturers sought to demonstrate the speed, reliability, and technical superiority through motorsport participation. Enzo Ferrari in distinct was known for taking into consideration his road car business mostly a supply of funding for his participation in motor racing. Ferruccio's policy led to tensions between him in addition to his engineers, many of whom have been racing enthusiasts; some had previously labored at Ferrari. When Dallara, Stanzani, and Wallace began dedicating their time to the development of the P400 prototype, they designed it to become road car with rushing potential, one that could win within the track and also be driven on the highway by enthusiasts. When Ferruccio discovered the particular project, he allowed them to travel ahead, seeing it as some sort of potential marketing device with the company, while insisting that it will not be raced. The P400 went on to become the Miura. The closest the company located building a true race car under Lamborghini's supervision were a number of highly modified prototypes, including those built by simply factory test driver Joe Wallace, such as the Miura SV-based "Jota" and the Jarama S-based "Bob Wallace Special".
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Within the mid-1970s, while Lamborghini was within the management of Georges-Henri Rossetti, Lamborghini entered into the agreement with BMW to build up, then manufacture 400 cars for BMW so as to meet Group 4 homologation specifications. BMW lacked experience possessing a mid-engined vehicle and presumed that Lamborghini's experience because area would make Lamborghini a great choice of partner. Due to Lamborghini's unreliable finances, Lamborghini fell behind schedule developing the car's design and running gear. When Lamborghini failed to offer working prototypes on time period, BMW took the program inside, finishing development without Lamborghini. BMW contracted with Baur to make the car, which BMW named the M1, delivering the first car or truck in October 1978.
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