Making magnate Italian Ferruccio Lamborghini founded the organization in 1963 with the aim of producing a enhanced grand touring car to take on offerings from established marques including Ferrari. The company's first designs, such as the 350 GT, were released in the mid-1960s and were noted because of their refinement, power and comfort. Lamborghini gained wide acclaim in 1966 to the Miura sports coupé, which established rear mid-engine, rear wheel drive because standard layout for high-performance cars in the era.Lamborghini grew rapidly during its first 10 years, but sales plunged in the wake of the 1973 worldwide financial downturn plus the oil crisis. Ferruccio Lamborghini sold ownership on the company to Georges-Henri Rossetti along with René Leimer and upon the market in 1974. The company went belly up in 1978, and was placed inside receivership of brothers Jean-Claude and also Patrick Mimran in 1980. The Mimrans purchased the corporation out of receivership simply by 1984 and invested heavily within the company's expansion. Under the Mimrans' administration, Lamborghini's model line was expanded in the Countach to include the Jalpa low rider and the LM002 top rated off-road vehicle.The Mimrans sold Lamborghini towards the Chrysler Corporation in 1987. After replacing the Countach while using Diablo and discontinuing the Jalpa as well as the LM002, Chrysler sold Lamborghini in order to Malaysian investment group Mycom Setdco in addition to Indonesian group V'Power Business in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini towards the Volkswagen Group where ıt had been placed under the control in the group's Audi division. New products and type lines were introduced towards the brand's portfolio and given the market and saw a heightened productivity for the brand Lamborghini. In the late 2000s, during the worldwide economic crisis and the subsequent economic crisis, Lamborghini's sales saw a new drop of nearly 50 percent.
By the 2015 model year, Lamborghini's automobile product range includes two model lines, both of which tend to be mid-engine two-seat sports autos. The V12-powered Aventador line consists of the LP 700-4 coupé and also roadster. The V10-powered Huracán line currently includes the all-wheel-drive LP 610-4 coupé as well as roadster, as well as this less powerful rear-wheel-drive LP 580-2 coupé. Lamborghini intends to two times its car production by producing as numerous SUVs by 2018 because sports cars.Motori Marini Lamborghini produces a substantial V12 marine engine block for use within World Offshore Series Category 1 powerboats. A Lamborghini branded marine engine displaces approximately 8, 171 cc (499 cu in) and outputs roughly 940 hp (800 kW).Lamborghini motorcycleIn the mid-1980s, Lamborghini produced a limited-production run of the 1, 000 cc sports street bike. UK weekly newspaper Motor cycle News reported in 1994 - when featuring a sample available through an Essex motorcycle retailer - that 24 examples were produced using a Lamborghini alloy frame obtaining adjustable steering head position, Kawasaki GPz1000RX engine/transmission system, Ceriani front forks and also Marvic wheels. The bodywork was plastic and fully integrated with front fairing merged directly into fuel tank and seat cover ending inside a rear tail-fairing. The motorcycles were designed by Lamborghini stylists and manufactured by French business Boxer Bikes.
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Brand merchandiseLamborghini licenses its company to manufacturers that produce many different Lamborghini-branded consumer goods as well as scale models, clothing, accessories, bags, electronics and laptop computers.In contrast to the rival Enzo Ferrari, Ferruccio Lamborghini had decided in early stages that there would always be no factory-supported racing associated with Lamborghinis, viewing motorsport as too costly and too draining in company resources. [citation needed] This was unusual for your time, as many sports car manufacturers sought to demonstrate the speed, reliability, and technical superiority by means of motorsport participation. Enzo Ferrari in particular was known for taking into consideration his road car business mostly a source of funding for his contribution in motor racing. Ferruccio's policy led to tensions between him in addition to his engineers, many of whom were racing enthusiasts; some had previously worked well at Ferrari. When Dallara, Stanzani, and Wallace began dedicating their free time to the development of the P400 prototype, they designed it to become a road car with racing potential, one that could win about the track and also be driven on the highway by enthusiasts. When Ferruccio discovered the actual project, he allowed them to go ahead, seeing it as any potential marketing device with the company, while insisting that it would not be raced. The P400 went to become the Miura. The closest the company came to building a true competition car under Lamborghini's supervision were several highly modified prototypes, including those built through factory test driver Chad Wallace, such as the Miura SV-based "Jota" plus the Jarama S-based "Bob Wallace Special".
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Within the mid-1970s, while Lamborghini was within the management of Georges-Henri Rossetti, Lamborghini entered into a agreement with BMW in order to develop, then manufacture 400 cars for BMW to be able to meet Group 4 homologation requirements. BMW lacked experience possessing a mid-engined vehicle and considered that Lamborghini's experience in that area would make Lamborghini the best choice of partner. Due to Lamborghini's unreliable finances, Lamborghini fell behind plan developing the car's construction and running gear. When Lamborghini failed to deliver working prototypes on period, BMW took the program internally, finishing development without Lamborghini. BMW contracted with Baur to produce the car, which BMW named the particular M1, delivering the first auto in October 1978.
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