Production magnate Italian Ferruccio Lamborghini founded the business in 1963 with the aim of producing a enhanced grand touring car to compete with offerings from established marques for example Ferrari. The company's first versions, such as the 350 GT, were released in the particular mid-1960s and were noted for his or her refinement, power and comfort. Lamborghini gained wide acclaim in 1966 for that Miura sports coupé, which established rear mid-engine, rear wheel drive for the reason that standard layout for high-performance cars of the era.Lamborghini grew rapidly during its first a decade, but sales plunged inside the wake of the 1973 worldwide financial downturn plus the oil crisis. Ferruccio Lamborghini sold ownership with the company to Georges-Henri Rossetti as well as René Leimer and launched onto in 1974. The company went belly up in 1978, and was placed inside receivership of brothers Jean-Claude as well as Patrick Mimran in 1980. The Mimrans purchased the company out of receivership by means of 1984 and invested heavily inside the company's expansion. Under the Mimrans' managing, Lamborghini's model line was expanded in the Countach to include the Jalpa fancy car and the LM002 top rated off-road vehicle.The Mimrans sold Lamborghini on the Chrysler Corporation in 1987. After replacing the Countach using the Diablo and discontinuing the Jalpa plus the LM002, Chrysler sold Lamborghini to help Malaysian investment group Mycom Setdco as well as Indonesian group V'Power Institution in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini towards the Volkswagen Group where it was placed under the control in the group's Audi division. New products and style lines were introduced towards the brand's portfolio and exposed to the market and saw a greater productivity for the brand Lamborghini. In the late 2000s, during the worldwide financial disaster and the subsequent economic crisis, Lamborghini's sales saw a drop of nearly 50 per cent.
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As of the 2015 model calendar year, Lamborghini's automobile product range includes two model lines, both of which are usually mid-engine two-seat sports cars and trucks. The V12-powered Aventador line consists of the LP 700-4 coupé along with roadster. The V10-powered Huracán series currently includes the all-wheel-drive LP 610-4 coupé and roadster, as well as the actual less powerful rear-wheel-drive LP 580-2 coupé. Lamborghini intends to double its car production by producing as numerous SUVs by 2018 since sports cars.Motori Marini Lamborghini produces a sizable V12 marine engine block for easy use in World Offshore Series Course 1 powerboats. A Lamborghini branded marine engine displaces approximately 8, 171 cc (499 cu throughout) and outputs around 940 hp (900 kW).Lamborghini motorcycleIn the mid-1980s, Lamborghini produced a limited-production run of the 1, 000 cc sports bike. UK weekly newspaper Tandem News reported in 1994 - when featuring an example available through an London motorcycle retailer - that 24 examples were produced which has a Lamborghini alloy frame acquiring adjustable steering head viewpoint, Kawasaki GPz1000RX engine/transmission product, Ceriani front forks and also Marvic wheels. The bodywork was plastic-type material and fully integrated together with front fairing merged in fuel tank and seat cover ending in a rear tail-fairing. The motorcycles were created by Lamborghini stylists and manufactured by French business Boxer Bikes.
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Brand name merchandiseLamborghini licenses its manufacturer to manufacturers that produce many different Lamborghini-branded consumer goods which include scale models, clothing, accessories, bags, electronics and laptop desktops.In contrast to the rival Enzo Ferrari, Ferruccio Lamborghini had decided ahead of time that there would be no factory-supported racing associated with Lamborghinis, viewing motorsport as too expensive and too draining about company resources. [citation needed] This was unusual with the time, as many sports car manufacturers sought to demonstrate the speed, reliability, and technical superiority by way of motorsport participation. Enzo Ferrari in specific was known for considering his road car business mostly a method to obtain funding for his taking part in motor racing. Ferruccio's policy led in order to tensions between him and his engineers, many of whom had been racing enthusiasts; some had previously did wonders at Ferrari. When Dallara, Stanzani, and Wallace began dedicating their free time to the development of the P400 prototype, they designed it as a road car with sporting potential, one that could win on the track and also be driven on the road by enthusiasts. When Ferruccio discovered the project, he allowed them to search ahead, seeing it as any potential marketing device for that company, while insisting that it might not be raced. The P400 went onto become the Miura. The closest the company located building a true battle car under Lamborghini's supervision were a couple of highly modified prototypes, including those built by factory test driver Bob Wallace, such as the Miura SV-based "Jota" and the Jarama S-based "Bob Wallace Special".
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From the mid-1970s, while Lamborghini was under the management of Georges-Henri Rossetti, Lamborghini entered into a agreement with BMW to produce, then manufacture 400 cars for BMW in order to meet Group 4 homologation prerequisites. BMW lacked experience possessing a mid-engined vehicle and believed that Lamborghini's experience for the reason that area would make Lamborghini an ideal choice of partner. Due to Lamborghini's unreliable finances, Lamborghini fell behind program developing the car's composition and running gear. When Lamborghini failed to produce working prototypes on time, BMW took the program in house, finishing development without Lamborghini. BMW contracted with Baur to generate the car, which BMW named this M1, delivering the first automobile in October 1978.
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