Making magnate Italian Ferruccio Lamborghini founded the organization in 1963 with the aim of producing a sophisticated grand touring car to compete with offerings from established marques like Ferrari. The company's first versions, such as the 350 GT, were released in the mid-1960s and were noted because of their refinement, power and comfort. Lamborghini gained wide acclaim in 1966 for the Miura sports coupé, which established rear mid-engine, rear wheel drive because standard layout for high-performance cars of the era.Lamborghini grew rapidly during its first ten years, but sales plunged within the wake of the 1973 worldwide financial downturn and also the oil crisis. Ferruccio Lamborghini sold ownership of the company to Georges-Henri Rossetti in addition to René Leimer and outdated in 1974. The company went belly up in 1978, and was placed inside receivership of brothers Jean-Claude in addition to Patrick Mimran in 1980. The Mimrans purchased the corporation out of receivership through 1984 and invested heavily in the company's expansion. Under the Mimrans' management, Lamborghini's model line was expanded in the Countach to include the Jalpa fancy car and the LM002 high performance off-road vehicle.The Mimrans sold Lamborghini for the Chrysler Corporation in 1987. After replacing the Countach with the Diablo and discontinuing the Jalpa plus the LM002, Chrysler sold Lamborghini in order to Malaysian investment group Mycom Setdco along with Indonesian group V'Power Firm in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini towards the Volkswagen Group where it was placed under the control of the group's Audi division. New products and design lines were introduced to the brand's portfolio and exposed to the market and saw an increased productivity for the model Lamborghini. In the late 2000s, during the worldwide financial disaster and the subsequent financial system, Lamborghini's sales saw the drop of nearly 50 percentage.
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By the 2015 model 12 months, Lamborghini's automobile product range involves two model lines, both of which are generally mid-engine two-seat sports automobiles. The V12-powered Aventador line consists of the LP 700-4 coupé in addition to roadster. The V10-powered Huracán collection currently includes the all-wheel-drive LP 610-4 coupé in addition to roadster, as well as the actual less powerful rear-wheel-drive LP 580-2 coupé. Lamborghini intends to double its car production by producing as much SUVs by 2018 as sports cars.Motori Marini Lamborghini produces a substantial V12 marine engine block for easy use in World Offshore Series Class 1 powerboats. A Lamborghini branded sea engine displaces approximately 8, 171 cc (499 cu in) and outputs somewhere around 940 hp (800 kW).Lamborghini motorcycleIn the mid-1980s, Lamborghini produced a limited-production run of a 1, 000 cc sports bike. UK weekly newspaper Motor cycle News reported in 1994 - when featuring an illustration available through an Kent motorcycle retailer - which 24 examples were produced that has a Lamborghini alloy frame obtaining adjustable steering head perspective, Kawasaki GPz1000RX engine/transmission product, Ceriani front forks as well as Marvic wheels. The bodywork was plastic material and fully integrated having front fairing merged into fuel tank and seat cover ending in a rear tail-fairing. The motorcycles were created by Lamborghini stylists and produced by French business Boxer Motorbikes.
Top quality merchandiseLamborghini licenses its brand to manufacturers that produce a variety of Lamborghini-branded consumer goods which include scale models, clothing, accessories, bags, electronics and laptop computer systems.In contrast to his / her rival Enzo Ferrari, Ferruccio Lamborghini had decided in the beginning that there would be no factory-supported racing involving Lamborghinis, viewing motorsport as very costly and too draining upon company resources. [citation needed] This was unusual to the time, as many sports car manufacturers sought to demonstrate the speed, reliability, and technical superiority through motorsport participation. Enzo Ferrari in specific was known for considering his road car business mostly a source of funding for his engagement in motor racing. Ferruccio's policy led to tensions between him and his engineers, many of whom have been racing enthusiasts; some had previously proved helpful at Ferrari. When Dallara, Stanzani, and Wallace began dedicating their time to the development of the P400 prototype, they designed it to become road car with sporting potential, one that could win around the track and also be driven traveling by enthusiasts. When Ferruccio discovered the project, he allowed them to look ahead, seeing it as the potential marketing device to the company, while insisting that it will not be raced. The P400 went on become the Miura. The closest the company came to building a true race car under Lamborghini's supervision were some highly modified prototypes, including those built simply by factory test driver William Wallace, such as the Miura SV-based "Jota" along with the Jarama S-based "Bob Wallace Special".
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In the mid-1970s, while Lamborghini was beneath management of Georges-Henri Rossetti, Lamborghini entered into the agreement with BMW to develop, then manufacture 400 cars for BMW so that you can meet Group 4 homologation specifications. BMW lacked experience making a mid-engined vehicle and believed that Lamborghini's experience in that area would make Lamborghini the perfect choice of partner. Due to Lamborghini's unsure finances, Lamborghini fell behind routine developing the car's framework and running gear. When Lamborghini failed to provide working prototypes on time, BMW took the program internal, finishing development without Lamborghini. BMW contracted with Baur to create the car, which BMW named your M1, delivering the first car in October 1978.
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