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Production magnate Italian Ferruccio Lamborghini founded the corporation in 1963 with the objective of producing a sophisticated grand touring car to take on offerings from established marques including Ferrari. The company's first designs, such as the 350 GT, were released in this mid-1960s and were noted for his or her refinement, power and comfort. Lamborghini gained wide acclaim in 1966 for the Miura sports coupé, which established rear mid-engine, rear wheel drive as the standard layout for high-performance cars with the era.Lamborghini grew rapidly during its first decade, but sales plunged inside the wake of the 1973 worldwide financial downturn and the oil crisis. Ferruccio Lamborghini sold ownership from the company to Georges-Henri Rossetti as well as René Leimer and launched onto in 1974. The company went belly up in 1978, and was placed within the receivership of brothers Jean-Claude as well as Patrick Mimran in 1980. The Mimrans purchased the organization out of receivership by means of 1984 and invested heavily inside the company's expansion. Under the Mimrans' administration, Lamborghini's model line was expanded from the Countach to include the Jalpa low rider and the LM002 top rated off-road vehicle.The Mimrans sold Lamborghini for the Chrysler Corporation in 1987. After replacing the Countach while using the Diablo and discontinuing the Jalpa as well as the LM002, Chrysler sold Lamborghini to help Malaysian investment group Mycom Setdco and also Indonesian group V'Power Business in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini towards the Volkswagen Group where it absolutely was placed under the control with the group's Audi division. New products and type lines were introduced to the brand's portfolio and delivered to the market and saw a higher productivity for the brand Lamborghini. In the late 2000s, during the worldwide financial doom and gloom and the subsequent financial system, Lamborghini's sales saw a drop of nearly 50 per cent.

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At the time of the 2015 model 12 months, Lamborghini's automobile product range involves two model lines, both of which are generally mid-engine two-seat sports automobiles. The V12-powered Aventador line involves the LP 700-4 coupé and roadster. The V10-powered Huracán collection currently includes the all-wheel-drive LP 610-4 coupé and also roadster, as well as the particular less powerful rear-wheel-drive LP 580-2 coupé. Lamborghini intends to dual its car production by producing as much SUVs by 2018 as sports cars.Motori Marini Lamborghini produces a big V12 marine engine block for easy use in World Offshore Series Type 1 powerboats. A Lamborghini branded sea engine displaces approximately 8, 171 cc (499 cu in) and outputs around 940 hp (900 kW).Lamborghini motorcycleIn the mid-1980s, Lamborghini produced a limited-production run of the 1, 000 cc sports motorbike. UK weekly newspaper Motor bike News reported in 1994 - when featuring a sample available through an Essex motorcycle retailer - that will 24 examples were produced using a Lamborghini alloy frame obtaining adjustable steering head viewpoint, Kawasaki GPz1000RX engine/transmission system, Ceriani front forks in addition to Marvic wheels. The bodywork was plastic material and fully integrated using front fairing merged straight into fuel tank and seat cover ending in a very rear tail-fairing. The motorcycles were designed by Lamborghini stylists and created by French business Boxer Motorcycles.

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Brand merchandiseLamborghini licenses its brand name to manufacturers that produce a variety of Lamborghini-branded consumer goods which includes scale models, clothing, accessories, bags, electronics and laptop desktops.In contrast to his or her rival Enzo Ferrari, Ferruccio Lamborghini had decided at the beginning that there would possibly be no factory-supported racing connected with Lamborghinis, viewing motorsport as very costly and too draining on company resources. [citation needed] This was unusual to the time, as many sports car manufacturers sought to show the speed, reliability, and technical superiority as a result of motorsport participation. Enzo Ferrari in particular was known for thinking of his road car business mostly a source of funding for his participation in motor racing. Ferruccio's policy led to help tensions between him and his engineers, many of whom ended up racing enthusiasts; some had previously labored at Ferrari. When Dallara, Stanzani, and Wallace began dedicating their free time to the development from the P400 prototype, they designed it becoming a road car with rushing potential, one that could win about the track and also be driven on your way by enthusiasts. When Ferruccio discovered your project, he allowed them to go ahead, seeing it as a potential marketing device to the company, while insisting that it could not be raced. The P400 went on to become the Miura. The closest the company came to building a true contest car under Lamborghini's supervision were a couple of highly modified prototypes, including those built simply by factory test driver Chad Wallace, such as the Miura SV-based "Jota" along with the Jarama S-based "Bob Wallace Special".

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Within the mid-1970s, while Lamborghini was under the management of Georges-Henri Rossetti, Lamborghini entered into the agreement with BMW in order to develop, then manufacture 400 cars for BMW to be able to meet Group 4 homologation demands. BMW lacked experience developing a mid-engined vehicle and believed that Lamborghini's experience for the reason that area would make Lamborghini the perfect choice of partner. Due to Lamborghini's shaky finances, Lamborghini fell behind routine developing the car's structure and running gear. When Lamborghini failed to supply working prototypes on time period, BMW took the program in house, finishing development without Lamborghini. BMW contracted with Baur to make the car, which BMW named the M1, delivering the first automobile in October 1978.

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